Verana was built on a hillside overlooking the ocean with…
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ICON is known for its high-end custom-made utility vehicles. The concept for ICON was born in response to the direction the collector car market has been heading in the past decade. As demands and expectations on classic cars grew so did the desire for modern performance married to classic styling.
The original prototypes paid direct homage to the Land Cruiser tradition, even more so than the exciting new FJ Cruiser. This design departure prompted the question, how would ICON do it?
The actualized results of a strong commitment to tradition, obsession with modern design, and unrelenting need to achieve performance excellence is what today is known as the ICON. This vehicle without peers, is built for a journey without boundaries.
Starting with the FJ series, then the BR and TR, they have continued expanding and exploring innovative designs on a wide variety of vehicles, and they have been blessed to find an audience that has not only appreciated their work but demanded more.