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Lucky jeans are made for the free thinkers, the thrill seekers, the go-getters, the daydreamers, those who have their own look and make their own luck. They find inspiration everywhere, from the laid-back lifestyle of Southern California to contemporary pop culture and music. They have always celebrated creativity and community, individual expression and inclusion, with say-something graphic tees, free spirited bohemian fashions, and iconic denim that is both effortless and edgy, comfortable and rock ‘n’ roll.
Their history began when they started crafting vintage-inspired jeans in Los Angeles. Staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed jeans by hand to give them true character and soul. Then they added authentic hardware, personalized touches, and playful details, and a true blue American icon was born.
As the original premium denim brand, Lucky Brand has always created the best quality jeans at the best price, never sacrificing the classic fits, unique washes, and vintage details that set them apart from the rest of jeans history. They continue to develop innovative fabrics and source from the world’s finest factories and mills to create truly unique pieces you’ll keep coming back to.