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Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-roader; yet today Land Rover vehicles comprise solely upmarket and luxury sport utility cars.
Land Rover was granted a Royal Warrant by King George VI in 1951, and 50 years later, in 2001, it received a Queen’s Award for Enterprise for outstanding contribution to international trade. Over time, Land Rover grew into its own brand, encompassing a consistently growing range of four-wheel drive, off-road capable models.
For half a century, Land Rovers and Range Rovers exclusively relied on their trademark boxed-section vehicle frames. Land Rover used boxed frames in a direct product bloodline until the termination of the original Defender in 2016; and their last body-on-frame model was replaced by a monocoque with the third generation Discovery in 2017. Since then all Land Rovers and Range Rovers have a unified body and frame structure.
Since 2010, Land Rover have also introduced two-wheel drive variants, both of the Freelander, and of the Evoque, after having built exclusively 4WD cars for 62 years. The 2WD Freelander has been succeeded by a 2WD Discovery Sport, available in some markets.
Land Rover has long been associated with the great outdoors, but they’re obsessed with the experience inside their vehicles too. Only the finest natural materials and the most skilled craftsmen will do.